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Director of Product Marketing
Georgia
Atlanta Metro Area
Product Management
JN -102020-106558
Sales & Marketing

We are looking for a natural leader to fill our new role as the Director of Product Marketing. In this position, you will work cross-functionally using data and user research to help drive our go-to-market strategy. You will collaborate with product, sales, and support to develop clear positioning and messaging, launch new products and courses, and drive platform adoption and retention. This is a high-visibility, high-impact position that combines the best of product marketing and digital marketing in one role that can make a meaningful difference for our school partners. The business is growing exponentially! Ready to join the team?


Five Things You Should Know

We love sports: Helping fans connect and root for their favorite high school sports teams is what we live for

We embrace the digital age: We believe in making the ticketing process easy by helping schools manage their events through technology

Start-up vibes with lofty goals: We may look to you to wear many hats as we continue to grow and expand our business

Passion for learning: Every day presents a new challenge, and we strive to learn how we can solve problems for our schools in new, innovative ways

We are growing fast: With over 2 billion tickets provided to fans since 2001, the future is looking bright for our company

 

What We Need From You

Job Duties & Responsibilities


  •  Combine high-level strategic thinking with detail-oriented tactical execution to develop our go-to-market strategy and drive customer adoption and retention across the platform
  • Conduct quantitative and qualitative user and market research; collect, analyze, and distill data from multiple channels into actionable insights to inform the enrollment/buying experience: product discovery, competitive positioning, and pricing/financing/payment
  • Define and own comprehensive go-to-market plans including development of product positioning, communication of value proposition, launch strategy, PR, sales and partner materials
  • Manage projects with cross-functional stakeholders, working closely with product, sales, and support to deliver our products and serve our users and school partners
  • Build a trusted partnership with product and leadership team to influence the product roadmap to deliver on the key needs and benefits for our users through new features and programs


Skills & Requirements


  • Bachelor’s Degree in Marketing, Communication or related field
  • 6+ years B2B and/or B2B2C experience in product marketing with proven track record of driving successful go-to-market launches that drive key growth metrics and leading strategic direction of marketing campaigns for new products and/or features
  • Data drives your decision making. You are well versed in market/segment sizing, forecasting, conducting research and using data to implement a marketing strategy, test hypotheses, and optimize for customer retention, acquisition, and growth
  • Demonstrated ability to lead and influence cross-functional teams with strong communication and organizational skills
  • Proven track record of building and managing budgets and programs to support efficient and sustainable growth
  • Eagerness to roll up your sleeves and get stuff done; ability to think critically, be flexible, and solve problems. Experience working in a start-up environment a plus.
  • Experience marketing SaaS platforms or transactional e-commerce products a plus