As a Content Creator/Brand Accelerator at Kinetix, you’ll work with our team to amplify the already strong primary and secondary brands of Kinetix to create brand awareness and help us fill the top of our sales funnel. We’ve got great brands at Kinetix and have long believed in content marketing. We’re looking for you to help us ramp up the unbelievable assets we have in place and send a consistent, daily message to the marketplace.
The right person for this role will be someone comfortable using content and thought leadership in B-to-B marketing capacity. Creative and editing skills in video and graphic design are preferred, as is an intermediate to expert level on social media platforms. An appreciation of brand voice is required, as our brands have a point of view that should be present across all platforms.
Still reading? Here’s some stuff you’ll focus on:
· World Domination – There, we said it. But the good kind, not the bad kind.
· Create and manage editorial and social content calendars - designed to accelerate the primary and secondary brands of Kinetix (kinetixhr.com, hrcapitalist.com, fistfuloftalent.com, bossleadershiptrianing.com and more!)
· Run pre and post production project management of all big content pieces (BCP): videos, podcasts, white papers, blog posts, etc. to end with amazing large form content pieces designed to promote thought leadership at Kinetix. (Bonus points if you have writing skills to participate in the creation of the BCP. Subtract bonus points if you like corporate acronyms like “BCP.”)
· Digital skills to run any of the pre and post production elements using the Adobe Suite or InDesign is a bonus. We’re giving a lot of bonus points here - we’re like that teacher in college that’s really hoping you make it.
· Independently create short-form pieces of content from BCP (posts, images, IG or FB stories, quotes, remixes, GIFS) - We’re looking to create great content pieces (BCP) and then chop them up and reuse them like the place your used BMW went to the time it got stolen.
· Create and execute distribution of all content (big and small) on relevant social platforms - Social platform skills will be a big deal in this job. We’ll also want you to learn paid social as part of this gig if you don’t already possess that skill.
· Community management when you’re not tied up with the content machine - Community management means helping us grow the social channels in a smart, authentic, non-sleazy way, as well as helping us grow our email marketing list. We’d also want you to help our thought leaders be uber-responsive on social as part of the job.
· In your spare time, run a bootstrap speaker’s bureau - designed to put our thought leaders in front of audiences that are interested in our message.
· Work with a cool existing creative marketing team at Kinetix - you’re not alone, although this posting made it sound like that. Our Kinetix marketing team does great creative work on behalf of our client brands, and they’ll help with delivery on your projects as needed. We won’t let you touch the client brands, because we’re being incredibly selfish.
Some Things the Right Candidate May Have:
· Bachelor's degree in marketing, journalism, public relations, business or digital communications (if you don’t have any, but are a perfect fit – tell us why)
· Writing skills
· 3-5 years of proven success in marketing, lead generation, digital and social media experience
· Able to create good working relationships with colleagues
· An affinity for Gen X leaders and acknowledgement that Gen X is the greatest generation, or the ability to fake this in the workplace
· Able to work well independently and with a team
· Complete comfort with social tools (LinkedIn, Facebook, Twitter and Instagram)
· Creative and curious in a wide variety of media
· Crazy detail orientation that leads to execution
· Comfortable with chaos and daily changes
· Working knowledge of Adobe Creative Suite (Photoshop, InDesign, Illustrator)
· Location – Atlanta strongly preferred. Would consider Birmingham for the right candidate. Remote only if you worked 2 years for Gary V or the Kardashians.
EOE - M/F/V/D